Adam Mosseri Returns (Head of Instagram)

Episode overview

Adam Mosseri (Instagram, Facebook, Fortune’s 40 Under 40) is the CEO/Head of Instagram at Meta. Adam joins the Armchair Expert to discuss being the suit in a family of artists and designers, how we build up emotional affinities for particular brands, and why his approach to design is based in problem solving. Adam and Dax talk about using intelligent technology to evaluate safety at scale, how the Instagram algorithm actually works, and the arms race of the ability to detect when something was made by AI. Adam explains the process of rolling out new features and dealing with mistakes, the implications of how power has been shifting from institutions to individuals, and his prediction that authenticity is becoming infinitely reproducible.

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Short transcript highlights

These brief excerpts are navigation aids selected from different points in the transcript.

1. 0:00Yeah, it's lovely in here, right? Let me make a little room for you. Oh, yeah. [laughter] We try.
2. 45:21US there is no law that says you have to mark something as an ad if it's an ad. In Germany you do actually....
3. 1:30:25creativity. All right. Well, thanks for coming. This was a blast. Thanks for having us. So much fun.