Armchair Expert episode 437
Reggie Fils-Aimé (former Nintendo president)
Reggie Fils-Aimé (Disrupting the Game) is a businessman and former President and COO of Nintendo. Reggie joins the Armchair Expert to discuss how he marketed a Japanese video game company to American teenagers, how growing up in the Bronx shaped the rest of his life, and where he learned the concept of brand management from. Reggie and Dax talk about how massive the video game industry is compared to other forms of media, how the average video gamer has changed over the years, and how social media has changed our ideas about branding. Reggie explains what disruptive innovation means, why the relationship between product development and marketing matters, and what lessons he has learned by not always succeeding in his ventures.
Explore episode 437 with AIEpisode overview
Reggie Fils-Aimé (Disrupting the Game) is a businessman and former President and COO of Nintendo. Reggie joins the Armchair Expert to discuss how he marketed a Japanese video game company to American teenagers, how growing up in the Bronx shaped the rest of his life, and where he learned the concept of brand management from. Reggie and Dax talk about how massive the video game industry is compared to other forms of media, how the average video gamer has changed over the years, and how social media has changed our ideas about branding. Reggie explains what disruptive innovation means, why the relationship between product development and marketing matters, and what lessons he has learned by not always succeeding in his ventures.
Episode descriptions and transcript text can contain errors. Verify important details against the original recording.
Short transcript highlights
These brief excerpts are navigation aids selected from different points in the transcript.
- welcome welcome welcome to armchair expert experts on Expert I'm Dax Randall Shepard I'm joined by Mr Master
- and now the world opens up for Content as well that's exactly right okay wow
- everywhere he went to make sure El Pizza Plaza exactly all right love you love